'It's amazing' - Ex-SPL CEO reveals what he was personally told by insider about just-sacked Celtic man

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Title: ‘It’s amazing’ – Ex-SPL CEO reveals insider verdict on just-sacked Celtic man

The article reports on former Aberdeen, Aston Villa and Everton chief executive Keith Wyness sharing what he was personally told by a trusted insider about recently sacked Celtic manager Wilfried Nancy. Wyness, speaking exclusively to Football Insider, explains that an experienced Scottish journalist with close knowledge of Celtic and the Premiership gave him a striking assessment of Nancy’s conduct and position at the club.

According to Wyness, the insider said it was “amazing” how quickly Nancy had alienated sections of the Celtic support and media through his comments and demeanour, especially given how short his time in Glasgow had been. The journalist was reportedly taken aback by the way Nancy spoke after games, suggesting he did himself “no favours” publicly and failed to show the political and cultural awareness normally required of a Celtic manager. The sense from inside Scottish football, as relayed to Wyness, was that Nancy never really understood the size of the club, the intensity of the scrutiny, or the importance of striking the right tone in front of fans and press.

Wyness links these revelations to Nancy’s dismissal, arguing that poor results on the pitch combined with these off-field missteps to create an untenable situation. A run of defeats, culminating in a damaging loss to Rangers, left the board with little choice, and Wyness stresses that at a club like Celtic only sustained winning can buy a manager the time to make mistakes in how he communicates. In Nancy’s case, both performance and perception went against him.

The piece ends with Wyness suggesting that the episode is a warning for any incoming Celtic boss: beyond tactics and transfers, understanding the club’s unique environment, its media landscape and fan culture is essential to survival in the job.