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As one door may close for FSG at Liverpool, another looks set to open in the US

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Football and gambling have gone hand in hand since long before FSG were around.

Whether it be odds from a tote at the stadium in decades past, building an accumulator bet on a smart phone or being bombarded by the branding of betting firms on shirts and advertising boards around stadiums, it has been a relationship where both sides have won big.

For Fenway Sports Group and principal owner John W. Henry, the potential removal of the ability to engage with visible partnerships with gambling firms does remove the ability to generate some welcome revenue, but potential developments with gambling laws in the US mean that as one door closes another could well open: one that could make FSG millions.

The clubs welcomed the considerable money into the coffers, while the firms themselves were able to really make hay while the sun shone.

Back in the US, the likely legalisation of sports betting could benefit them enormously.

At a time when one aspect of gambling in the UK is facing the likelihood of being removed, in the US there are a number of potential opportunities that could well be about to present themselves to FSG and other major team owners, opportunities that could bring in millions.

Liverpool have previously had lucrative sponsorship deals in place with the likes of BetVictor, one that ended back in 2019.
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