Attempting to kickstart what Ferran Soriano once called a ‘virtuous cycle’, they are bolstering the squad in the transfer market, hoping revenues will follow.
Even those at Barcelona would concede they are taking a risk this summer.
They are effectively staking the future of the club as security.
Already, various ‘levers’ have been pulled, including the sale of a chunk of revenue from future TV rights for the next 25 years.