Chelsea has announced a short-term front-of-jersey sponsor for the remainder of the season — despite the campaign being less than a month away from finishing.

The deal with real estate company DAMAC Properties will see the Dubai-headquartered company's logo appear on the front of Chelsea's men's and women's team jerseys until the end of the campaign.

Enzo Maresca's players will wear the new DAMAC-sponsored game jerseys for the first time when Chelsea — which could rival Liverpool for Dean Huijsen's services this summer — faces Djurgarden in the Conference League semi-finals on Thursday, before also donning it against Liverpool in the Premier League this weekend.



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While DAMAC's logo is only expected to appear on Chelsea's jerseys between now and the end of the campaign, the partnership between DAMAC and Chelsea is a long-term one, believed to be worth upwards of $1 billion, and one which will see the development of a series of "first-of-its-kind football-themed branded residences" in Dubai.

Chelsea is still searching for a long-term kit sponsor having played without one in many of its games since its previous deal with telecommunications company Three ended in 2023.

Chelsea struck a short-term deal with Infinite Athlete last season which saw the American sports data company's logo adorn the front of Blues jerseys during the 2023-24 campaign, but that deal concluded last summer.

Chelsea's partnership with Infinite Athlete continues: the company's logo no longer appears on Chelsea's game jerseys, but it does appear on the club's training gear.

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Liverpool takes on Chelsea this weekend.

Premier League rules stipulate that clubs cannot change main kit sponsors during a season, other than in exceptional circumstances, although clubs are allowed to change the sponsor for a single game day every campaign, in order to promote a charity.

Regarding Chelsea's long-term partnership with Damac, club president and COO Jason Gannon said: "DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai

We can’t wait to see Chelsea Residences take its place in the Dubai skyline."

A statement on Chelsea's website said: "Chelsea Residences by DAMAC is a unique project that will consist of more than 1,400 residential units
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