Chelsea hit by new shirt sponsor blow after senior man quits
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James Murray
Thu 18 September 2025 12:51, UK
Chelsea have been hit by a new blow in their bid to land a lucrative front-of-shirt sponsorship deal after a senior figure has left the club.
Enzo Maresca’s side played the majority of last season without a primary shirt sponsor and have so far failed to agree a deal for the 2025-26 campaign.
Chelsea wanted to agree a £50million shirt deal in the summer of 2024 before being forced to lower their asking price as the season went on.
The Blues announced a short-term deal in April for DAMAC to appear on the front of their shirts for the remainder of the 2024-25 campaign.
However, that deal didn’t continue into the summer’s Club World Cup and Chelsea have now started the new season without a shirt sponsor.
Credit: Imago
Chelsea are looking to agree a £60m deal for this season after holding talks with various interested parties on the back of their Club World Cup victory.
The London giants’ chances of landing a lucrative deal have just suffered a new blow following the departure of chief revenue officer Casper Stylsvig.
The Dane also previously worked at Fulham, Manchester United and Barcelona before joining Chelsea.
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Stylsvig’s departure raises various questions about where the Blues are currently at in their bid to land a new front-of-shirt sponsor deal.
Their last major shirt deal came in the 2023-24 campaign when Infinite Athlete agreed to pay £40m for a single season.
Alongside their lack of a primary shirt deal, Chelsea also don’t have a sleeve sponsor for their first-team shirt or training kit.
Football Insider revealed on 16 August Chelsea have a £70m hole in their accounts without those three components in place, increasing the need for them to agree new partnerships soon.