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Covid-19 impact leaves major European football clubs with €1bn loss

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Twenty of Europe’s biggest clubs lost more than €1bn in revenue over the past year while almost 10% has been knocked off players’ average values as the game struggles with the economic impact of the Covid-19 pandemic, according to a study by the market analyst KPMG.

The European Champions Report, focused on the league winners across the six major leagues and carried out by the Football Benchmark Team, found Juventus, Paris Saint-Germain and Porto had double-digit percentage drops in revenue while Bayern Munich, Liverpool and Real Madrid experienced more modest revenue decline.

On average, players’ values are down 9.6%, the study found.

A broader, 20-team sample of European teams calculated an aggregate loss of revenue of €1bn, with an 18.5% decline in revenue at Manchester United, 12.3% at Tottenham and 7.9% at Liverpool.

They are followed by Bayern’s income of €607.2m, Liverpool’s €557m and PSG’s €540.6m.

The study cited the European Club Association figures that predict player salaries could reach more than 70% of clubs’ average budget over the coming year, a figure that is unsustainable.

Madrid’s most valuable player is the defensive midfielder Casemiro.
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