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Cristiano Ronaldo and Man United could prove Liverpool Nike transfer advantage

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Liverpool owners FSG have always been in favour of the Financial Fair Play (FFP) system imposed on European football by UEFA.

But under the new-look FFP regulations, several significant things could be about to change.



"Earlier this year, there were noises involving Cristiano Ronaldo and that Chevrolet would have played some kind of part in a deal to bring him back to Manchester United.



But while the idea that Nike could help fund a move for Kylian Mbappe is likely to be the immediate thought in the mind of many fans, but quite what the US sports giant would gain from that - certainly relative to the cost of the transfer - is unclear.



"There may be a way for transfer fees to be relaxed in terms of sponsors getting involved in that respect as a way of getting around FFP, if sponsors are willing to front that," explained the ECHO's business of football writer, Dave Powell, on The Agenda podcast.

Though the way in which those regulations have worked how many might like - CAS overturned Manchester City's two-year Champions League ban in 2020 - the rules have stopped infinite spending from those with the richest backers.

"But that could be a way that they see Europe's big clubs might be able to exploit that slightly - that sponsors could pay a percentage of a transfer fee, or through other commercial activities.
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