Dejphon Chansiri is doing something 'really baffling' at Sheffield Wednesday
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(Credit: Imago / Sheffield Wednesday)
Ben Palmer
Wed 24 September 2025 18:30, UK
Dejphon Chansiri may look to cling on to his control of Sheffield Wednesday despite the impending arrival of an English football regulator.
That is according to football finance expert Dan Plumley, who told Football Insider exclusively that he was baffled by the Thai businessman’s decision not to sell the club this season.
The Labour Party is currently undergoing the process of fast-tracking the introduction of a regulator with a view to a November arrival.
The regulator will have the power to take control of Sheffield Wednesday if the current owner is seen as threatening the club’s existence.
Sheffield Wednesday have been hit with two more transfer embargoes, having been placed under a transfer restriction earlier in the summer.
However, despite all signs pointing towards the regulator taking control of the club from Chansiri, there are no guarantees that the Owls’ owner will make the process easy.
Credit: Imago
Speaking to Football Insider exclusively, Plumley explained that whilst Chansiri would be well-advised to sell Sheffield Wednesday, the 57-year-old’s past behaviour makes predicting his next move a difficult task.
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The threat of relegation is causing the club’s value to diminish, but the Thai businessman has shown no signs of being willing to sell, even with the regulator’s arrival threatening to take that decision out of his hands.
Plumley said: “It’s certainly going to drive down the price if it’s a League One football club, or looking like a League One football club, which is feasible at this point.
“But, given what we know about his past behaviour, he could choose to cling on, and I think that’s the bit at the minute that’s really baffling me because every single day the value of that club is going down.
“I’m not quite sure the reasons now for clinging on, because I think there’s probably a time to get out and actually, that time has gone.
“If there’s a good deal on the table, I’d be suggesting that, he should be taking it because the regulator’s going to have powers that other governing bodies and league organisers haven’t had in football, and it will be really interesting to see how it plays out, but not if you’re a fan, of course, because it’s absolutely horrendous.”
Having spent much of the summer unable to sign players, the EFL’s decision to lift the restrictions late in the window gave the Owls a much-needed boost in the transfer market.
Ethan Horvath and Harry Amass joined Sheffield Wednesday on loan, and both have become crucial members of Henrik Pedersen’s squad.
Credit: Imago
However, the Owls remain in a dire position, sitting 23rd in the Championship table on four points.
The winter transfer window will be make or break for Sheffield Wednesday when it comes to survival as reinforcements are desperately needed.
But if the club remain under embargo throughout January and is unable to sign new players, Pedersen’s side will inevitably drop down to England’s third-tier, making a resolution to their current predicament absolutely necessary before then.