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Everton fans have long awaited the big move from Goodison Park.

The club’s historic ground, which has been their home since 1892, will finally shut its gates at the end of this season.

The move is part of a wider plan to modernise and bring in more commercial revenue — a reality many clubs in the Premier League are facing.

But in this era of naming rights and brand partnerships, every new stadium deal comes with one key question: what will the name be?

For fans, the name is more than just a label.

It becomes part of the club’s identity.

Think of Anfield, the Etihad, the Emirates, or Tottenham Hotspur Stadium.

These names carry either prestige or safe neutrality.

So when a club like Everton — with deep roots in the city and a working-class fanbase — announces a name for a new, state-of-the-art home, you’d expect the leadership to tread carefully.

They know the name will be sung, mocked, and plastered across social media.

It’s not just a stadium — it’s a battleground for banter.

Everton have officially confirmed that their new home at Bramley-Moore Dock will be called Hill Dickinson Stadium.

The name comes as part of a long-term partnership with Hill Dickinson, a commercial law firm founded in 1910.

The announcement has raised eyebrows among fans— not because of the firm itself, but because of the name’s potential to become an easy target for rival fans.

Naming a football ground after a law firm is rare in English football, and the tone of the name has already sparked reaction.

Everton CEO Angus Kinnear stood by the decision, saying, “Welcoming Hill Dickinson as our naming rights partner is a bold and strategic step forward.”

“This partnership goes beyond branding — it’s a shared commitment to progress, excellence and the regeneration of our city.

Hill Dickinson Stadium will stand as a symbol of Everton’s ambitions, our values, and the global future we are building together.”

Hill Dickinson CEO Craig Scott added, “To put our name to Everton’s new stadium is a once-in-a-generation opportunity.”

“We believe deeply in what this project stands for — a bold, transformational vision for Liverpool and its future.”

“This partnership is about legacy, ambition and the power of two globally recognised organisations coming together to make a difference.”

“As Hill Dickinson continues to grow internationally, we remain proud of our Liverpool roots — and we are honoured to be part of one of the most exciting waterfront developments in Europe.”

The club also released a statement, calling it “one of the largest stadium naming rights deals in Europe.”

They described it as “a transformational partnership” between “two Liverpool institutions.”

They added, “The naming rights agreement with Hill Dickinson will create a shared legacy that extends beyond matchdays.”

“Hill Dickinson will work closely with Everton in the Community, helping to amplify the reach and impact of the Club’s award-winning charitable programmes and its own Hill Dickinson Foundation across Merseyside and beyond.”

Whether fans warm up to the new name remains to be seen.

But one thing’s for sure — the jokes from across Stanley Park are already loading.

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