Credit: Imago/Getty

Alex Oakhill

Wed 6 August 2025 11:47, UK

Everton’s owners The Friedkin Group have just made a “smart” business move which could help the club avoid a Profit and Sustainability Rules (PSR) punishment.

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Dan Friedkin took control of the Toffees back in December 2024, acquiring a 94.1% stake in the Merseyside club from Farhad Moshiri.

The American billionaire also owns Serie A side Roma and is looking to push Everton to new heights, after they completed a move to their brand new stadium.

Now, The Friedkin Group are trying to increase their stake in the club by creating an additional 1,142,857 shares.

Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes that this is very positive news for his old side.

Everton will play in their new stadium next season

This article contains exclusive comment from Keith Wyness, former Everton, Aston Villa, and Aberdeen CEO.

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Speaking on the new edition of Football Insider’s Inside Track podcast, Wyness insisted that the new shares are simply a way for the Friedkins to inject more money into Everton.

So far this summer, the Toffees have had an understated window, bringing in the likes of Thierno Barry and Mark Travers.

Wyness added that it will give Everton extra ammunition in the transfer market, as they will have more headroom in terms of PSR.

He told Football Insider‘s Inside Track podcast: “Overall, it’s all very positive news in terms of the Friedkins putting more shares in, because this will be the way that they can inject money into the club.

Any loans from owners have to be charged at market value, which is what the whole Man City case was about.

“Now this way of buying shares isn’t affected by APT, so this is another way for the Friedkins to put more money into the club.

I’m giving them the benefit of the doubt so far because I think this is more positive news, and I think it gives Everton a really stable financial footing.

“It gives them the ammunition to go into the transfer market, to use this extra headroom in PSR.

Overall, it’s a smart business move, and I can see no real issues.”

Moyes may have more funds in the transfer market (Credit: Imago)

Meanwhile, Football Insider exclusively revealed that Southampton have opened preliminary talks to sign West Brom sensation Tom Fellows as Everton push hard to land Tyler Dibling.

The Championship big guns have lined up the winger, 22, as a replacement for Dibling should he complete a move to Merseyside.

Everton’s latest bid was worth £40million, including add-ons, but the Saints are seeking a higher fee for their 19-year-old sensation.

Southampton regard Fellows, who has also attracted interest from Everton, as a like-for-like replacement for their own prize asset.

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