Everton's fans are facing a battering from Liverpool fans on social media after the Toffees announced that their new stadium will be called Hill Dickinson Stadium.

Everton's men's team will play its last-ever game at Goodison Park this weekend — although the famous old stadium isn't being demolished — before moving into a newly constructed 52,888-capacity stadium at Bramley-Moore Dock.

On Friday, the club announced its official naming rights partner for the new stadium, with the long-term agreement between Everton and a Liverpool-based law firm seeing the new arena renamed Hill Dickinson Stadium.

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The name of the stadium was roundly mocked on social media.

For those that have never heard of them, they’re a small club in Liverpool."

Everton said that the partnership "represents one of the largest stadium naming rights deals in Europe."

Most stadium naming rights deals for top clubs are worth in the region of $10 million per year.

Some clubs, such as Bayer Leverkusen and Barcelona have even more lucrative deals.

Leverkusen's deal with Bayer AG, the German pharmaceutical company which owns the club, is believed to be worth upwards of $30 million per year, while Barcelona's deal with Spotify is worth in excess of $20 million per year.



Bayer Leverkusen has the most lucrative stadium naming rights deal in world soccer

The online reaction to Everton's new deal wasn't all negative, with one Everton fan writing: "This Hill Dickinson stadium deal is absolute genius

Not only does it guarantee a huge flow of income for Everton, it also puts a local company, employing local people, on a huge global stage As more wealth flows into Everton, more job opportunities are created for local people."

Craig Scott, the chief executive officer of Hill Dickinson, said: “To put our name to Everton’s new stadium is a once-in-a-generation opportunity
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