The Premier League side played the majority of last season without a front-of-shirt sponsor and have so far failed to agree a deal for the 2025-26 campaign.

Chelsea wanted to agree a £50million shirt deal last summer before being forced to lower their asking price as the season went on.

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Chelsea are looking to agree a £60million deal for the season ahead after holding talks with various interested parties on the back of their Club World Cup victory.

However, there will be no primary shirt sponsor on display as Enzo Maresca’s side prepare to take on Crystal Palace in their season-opener on Sunday (17 August), while the club are also currently without sleeve sponsors for their first-team shirt or training kit.

Sources say those three components could be worth around £70million a season for Chelsea, increasing the need for them to agree new partnerships. 

Chelsea are currently without a front of shirt or sleeve sponsor (Credit: Imago)

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Chelsea have faced front-of-shirt sponsorship issues for the best part of the past two campaigns.

However, Chelsea aren’t the only Premier League club facing these kind of issues as Manchester United remain without a training kit sponsor after their £20million deal with Tezos expired at the end of last season. 

Chelsea finished fourth in the Premier League table (Credit: Hasan Karim – Breaking Media)

The ongoing sponsorship issues haven’t prevented Chelsea from spending big in the transfer market again this summer.
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