Exclusive: Chelsea plan to agree £15m sponsor deal after talks revealed
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(Credit: Getty Images/Imago)
James Murray
Fri 19 September 2025 9:00, UK
Chelsea are looking to agree a £15million-a-year deal for their sleeve sponsorship, sources have told Football Insider.
Chelsea have faced sponsorship issues over the past couple of years as they continue to play without a front-of-shirt sponsor.
Meanwhile, Enzo Maresca’s side also don’t currently have a sleeve sponsor deal in place for this season.
Sports business expert Lukasz Baczek exclusively revealed to Football Insider Chelsea are looking to agree a deal worth around £15m a year with a new sleeve partner.
Stamford Bridge chiefs have been in talks with the Haier Group – a Chinese manufacturing company – but a deal is yet to be agreed with any interested parties.
Credit: Imago
Chelsea have been hit by a new sponsorship blow following the departure of chief revenue officer Casper Stylsvig.
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Chelsea agreed a deal worth up to £8m in the summer of 2024 for Fever’s logo to appear on the club’s sleeves last season before the deal was terminated last December due to the company’s financial issues.
Live Nation then agreed to replace Fever as the sleeve sponsor, but the partnership didn’t continue beyond this summer’s Club World Cup, leaving the Blues searching for another deal.
Credit: Imago
Meanwhile, Chelsea are looking to agree a £60m deal for their front of shirt after holding talks with various interested parties.
However, a deal is yet to materialise as Maresca’s side prepare to take on Manchester United in their sixth game of the new season in all competitions this weekend.
Chelsea’s last major front-of-shirt deal came in the 2023-24 campaign when Infinite Athlete agreed to pay £40m for a single season.
The London giants announced a short-term deal in April for DAMAC to appear on the front of their shirts for the remainder of the 2024-25 campaign, but it was never the intention for the partnership to be extended into this season.
Chelsea currently have a significant hole in their accounts without a front of shirt or sleeve partner.