Exclusive: Newcastle well placed to agree sponsor deals after new hire
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James Murray
Thu 25 September 2025 13:15, UK
Newcastle United are well placed to agree commercial deals in the North American market following David Hopkinson’s appointment, sources have told Football Insider.
The Canadian also previously operated as chief commercial officer during his 24 years with Maple Leaf Sports and Entertainment, focusing on Toronto Maple Leafs and Toronto Raptors’ commercial activities.
Sources say Eddie Howe’s side will now be looking to utilise Hopkinson’s contacts in the North American market to agree new commercial deals.
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Following Hopkinson’s appointment on Tyneside, the new chief said: “This club represents something truly special.
Newcastle are looking to improve their commercial activities as they aim to challenge some of their Premier League rivals financially.
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Former Everton CEO Keith Wyness told Football Insider Newcastle could now agree sponsorship deals linked to their owners following Man City’s settlement.