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(Credit: Getty Images/Imago)
James Murray
Thu 31 July 2025 17:13, UK
Premier League clubs are facing “huge” sponsorship issues as Chelsea remain without a front-of-shirt deal for next season, sources have told Football Insider.
Chelsea wanted to agree a £50million shirt deal last summer before being forced to lower their asking price as the season went on.
The club’s new shirts, which were launched last month, didn’t feature a shirt sponsor at the Club World Cup as they continue to try and agree a deal.
Chelsea were expected to agree a big-money deal after securing Champions League football for next season, but it so far hasn’t proven to be the case.
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Sources say the Blues’ shirt sponsor struggles are a sign of the “huge” issues Premier League clubs are currently facing in their efforts to agree significant commercial deals.
Chelsea agreed a front-of-shirt sponsorship deal with DAMAC in April (Credit: Imago)
The Telegraph reported on 15 July Stamford Bridge chiefs are in talks with seven to 10 global companies over a long-term front-of-shirt sponsorship worth £60million a year.
Finance expert Stefan Borson told Football Insider Chelsea have a £40million hole in their accounts after failing to agree a shirt deal for the majority of last season.
Elsewhere, Manchester United remain without a training kit sponsor after their £20million deal with Tezos expired at the end of last season.
Enzo Maresca has led Chelsea back into the Champions League (Credit: Imago)
In terms of transfer activity at Stamford Bridge, Football Insider revealed on 28 July Chelsea have made an offer for Morgan Rogers that includes two stars in a cash-plus-players exchange bid.
For more news relating to Chelsea, visit our sister site Chelsea Latest Live.
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