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FSG are only getting started at Liverpool despite £1.7bn boost

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Gerry Cardinale's RedBird Capital Partners had their £534m investment into FSG confirmed last week, investment that will be used to help FSG press ahead with development projects such as the Anfield Road End work and the expansion of the FSG sporting portfolio through acquiring more teams.

The growth of the sport continues to be on an upward trajectory, something that has been a financial boon to many an investor in the Premier League.

Business and football have long had an uneasy relationship.

In European football the influx of money into the game moved faster than the introduction of regulation to address its effects, allowing the transfer markets to continue to boom year after year.

The chasm between the biggest clubs and the rest has only been widened because of money, and clubs who wish to close that gap ahead of a Champions League reform in 2024 that could create further disparity know that they will need to continue to spend more than they earn in order to keep pace with the established elite.

A Champions League and Premier League title has been delivered under FSG and manager Jurgen Klopp, but at times when spend may have been necessary to address inadequacies in their playing staff there hasn't always been the funds made available to address them in a timely fashion.

For Fenway Sports Group, their ownership of Liverpool has been both lauded and criticised.
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