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FSG confirm LeBron James range for Liverpool to “rival” Nike’s Air Jordan line

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Fenway Sports Group chairman Tom Werner has confirmed plans for Nike to launch a new Liverpool range in association with LeBron James, to “rival” their Air Jordan line.

“I don’t know specifics yet, but they’re going to create seven or eight products that rival the connection that Michael Jordan has with Nike.” Air Jordan is one of Nike’s most recognisable ranges, and their association with NBA legend Michael Jordan has seen its use for Paris Saint-Germain kits since 2018.

Nike have also produced special Air Jordan fourth kits for PSG during that time, with Jordan himself receiving a sizeable cut of the profits.

LA Lakers forward and NBA legend James became part of Liverpool’s ownership group FSG earlier this year, increasing his investment into the club that stems back to 2011.

It remains to be seen whether Liverpool will wear LeBron kits during games in the future, with it more likely a separate range of products is released alongside.

The Air Jordan logo has been seen on their third kit for 2018/19, the away kit for 2019/20, the third kit for 2020/21 and, for the first time, the home kit for the current campaign.

Ten years ago, James agreed a marketing deal with FSG that included a two percent stake in Liverpool, but now he, along with associate Maverick Carter, are classed as partners of the group.
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