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A return to the Champions League and competitive success, including claiming the Premier League title, has been significant.

The Reds, who secured the league title last month in Arne Slot’s first season at the Anfield helm, have been on a major valuation incline in the years since current owners Fenway Sports Group acquired the club back in October 2010 for a sum of around £300m, ending the control of the club by the deeply unpopular former ownership duo of Tom Hicks and George Gillett.

Investment into the club’s infrastructure and playing squad, allied with hiring the best in class across the club to deliver results, have seen the Reds become bonafide title challengers on a regular basis, as well as often in the mix for silverware in the Champions League.

That, allied with a strong balance sheet in comparison to rivals, has meant that the club’s value has increased at a higher rate than their rivals, and they remain an investible proposition despite some investors pulling back on putting money into European football of late due to macroeconomic factors and declining broadcast revenues in some markets.

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US sports business website Sportico, which produces annual valuations for major professional leagues and sports across North America and globally, has released its 2025 Most Valuable Soccer Club list.

Liverpool sit in fourth place but have closed the gap on the highest English team, second placed Manchester United, who continue to hold a high valuation despite the competitive struggles the club has endured over the last decade or so.

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Sportico's valuation methodology takes into account various factors including historical sales, market size and interest, brand strength, on-field performance, lease terms, debt burden, additional obligations, and future economic expectations.

For 2025, the Reds’ valuation was pegged at $5.59bn (£4.19bn), up £360m year on year from the £3.83bn it sat at on the 2024 list.

The gains seen across the 2025 list were aided considerably by the strength of the British pound (up 6%) and the Euro (5%) against last year’s valuations.

A £4.19bn valuation for the Reds would mean a return of investment of £3.89bn over the last 15 years for FSG, which equates to an increase of 1,297%.

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FSG have been linked with a sale in the recent past, with 2022 bringing much chatter around a potential exit.

But the club had been seeking to get a valuation of the whole asset as they looked to sell a piece, something that was concluded in September 2023 with the sale of a single-digit stake in the football club to New York-based investment firm Dynasty Equity.

Liverpool remains a long-term play for FSG, with US-sources with knowledge of the matter claiming that the ownership group have a renewed sense of vigour.

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The investment plan has always been the accretive growth of the club valuation.

There will be an exit at some point, when it is viewed that there is decline on the horizon, but that remains some way off, and a 9.4% growth over the past 12 months is a strong return, higher than the previous year’s growth over a 12-month period.

There is little sign of, or requirement for, the exit of FSG from Liverpool, and with plenty of road left to travel, and the club focused on growing other areas of the business and removing reliance on broadcast revenues, room for growth exists, although the changing dynamic of broadcast rights may change things in the longer term.


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