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FSG's £536m investment deal with RedBird will see Liverpool owners' plan evolve

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When basketball superstar LeBron James bought a two per cent stake in Liverpool back in 2011 for £4.6m he would have hoped for a healthy return on that investment.

He also owns French Ligue 2 side Toulouse through his RedBird Capital subsidiary, RedBird FC.

With broadcast rights having boomed over the past 20 years, sport opening up more globally thanks to the advent of social media and a plethora of new ways to monetise the business makes for an enticing proposition for investment into successful teams.

Success on the pitch, the growth of the Premier League over the decade and the additional commercial revenue streams that have been tapped have all helped achieve such a return.

James has close ties with Fenway Sports Management and the potential £536m ($750m) investment in FSG from Gerry Cardinale's RedBird Capital private equity firm could help expand that relationship to the benefit of both FSG and Liverpool.

Whether these potential additions to the revenue streams allow Liverpool to have a weightier transfer kitty remains to be seen.

For many investors in sport the default option has long been to ride its growth and reap the rewards down the line.
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