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FSG’s huge Liverpool and Nike gamble is about to pay off as LeBron James repeats £1.1bn PSG trick

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The basketball icon was considered the undisputed greatest player of all time until LeBron James came onto the scene; the Liverpool fan and minority FSG stakeholder has challenged that status quo.

Since Michael Jordan first signed on with Nike, the sports apparel brand has paid him an estimated £1.1bn for his endorsements.



Liverpool commenced a partnership with Nike last season — given the existing links between the club, the brand and LeBron James (who was a minority owner in Liverpool before converting that into a stake in FSG), a similar setup seemed as though it would only be a matter of time.



PSG provides the blueprint for the LeBron James development — and with their shrewd negotiation of revenue retention, the English club could be set to benefit even more.



Liverpool negotiated 20 per cent of sales revenue when agreeing the Nike deal.

In the first week of the 2018 kit launch, the first time the Jordan branding was used, the specially-branded kits made up more than half of the PSG kit sales.

He is also well on his way to building up a business empire to rival Jordan’s, and Liverpool could be set to benefit from a collaboration that mirrors the project undertaken at PSG.
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