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Finance Guru: 'I'd Be Amazed If Liverpool Aren't' eyeing lucrative 'Untapped Market'

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Liverpool have a “headstart” over their Premier League rivals when it comes to generating revenue from the “untapped” African market.

There are big, big footballing nations but untapped for Premier League clubs in commercial terms.



Plumley insists that Liverpool will use their African contingent to give them a leg-up in the continent’s commercial scene.



So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the doors that Liverpool’s African superstars could open.



Attackers Salah and Mane in particular are arguably the continent’s biggest stars and generate enormous interest in Liverpool.

In other news, Liverpool “hot” on signing Jarrod Bowen and he is “keen” to join after late-night transfer mission.

Mohamed Salah, Sadio Mane and Naby Keita are all away at the Africa Cup of Nations in Cameroon with Egypt, Senegal and Guniea respectively.
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