Below is a summary of the full article. Click here for the full version or go back to LFC Live.net
Soccer finance expert Kieran Maguire has outlined a myriad of reasons why Liverpool is in such a strong position this summer and is able to potentially complete the transfer of Alexander Isak.
The Newcastle forward dominated the news agenda on Thursday after he was omitted from the squad that flew to Asia.
The 25-year-old is believed to be keen on leaving the Magpies this summer, with Liverpool seen as one of the few viable landing spots.
That’s despite the Reds committing to spending around $357 million (£265M) this summer, before potential add-ons for Florian Wirtz and Hugo Ekitike, which could push that figure closer to $392 million (£291M).
Read More.
But that careful approach is paying dividends now, revealed Maguire.
“Liverpool are in an incredibly strong position,” he told talkSPORT in a recent interview.
"First of all, in terms of the money coming in at Anfield, they now have an expanded stadium and the new tickets and the seats that are available are going to the hospitality, to going to corporate fans and the yield there tends to be very high.
"They've got the new shirt deal which comes in on August 1 with Adidas, that's going to be a substantial increase.
So they're actually in a strong position.
“And then I've got the figures in front of me in terms of spending and all of the old-school 'big six,' Liverpool were sixth in the position [of net spend] over the course of the last three to four years.
“So they've actually been keeping their powder dry and relatively to the other clubs.
So they're actually in the position to spend now because they've been quite cautious in the last couple of windows.”
The verdict comes as Liverpool CEO Billy Hogan told The Athletic that he wants to make sure the Reds “behave” like one of the biggest clubs in the world.
“It doesn’t just happen; it’s been years in the making,” he said, on the club’s record-breaking summer, although he did admit this approach won’t become the norm.
“One of the things we’re constantly focused on is that ‘virtuous circle’
For more news relating to Newcastle United, visit our sister site NUFC Latest Live.