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The Super League have “ignored” Liverpool supporters and other fanbases by not factoring viewer fatigue into their breakaway project. That is the view of finance expert Dr Dan Plumley, who spoke exclusively to Football Insider about the oversight in broadcasting figures in the Super League proposal. Football Insider attended a summit held by A22 Sports Management, the company involved with reigniting the Super League, in Brussels last Friday (13 January).

The Super League admitted that the possibility of viewer fatigue was not factored into their calculations when determining how much clubs could earn from the breakaway league. Real Madrid president Fiorentino Perez the fact that his side had only played Liverpool nine times in history as part of his Super League justification. But Plumley believes the failure to consider viewer fatigue is “short-sighted” and could prove costly for the Super League organisers.



“The Super League won’t care about that, but they should at least be factoring into their calculations the demand of viewers and considering what fans want.