A glittering cast of footballers who survived life-threatening coronary emergencies have joined forces with Sky Bet and the British Heart Foundation to teach more than a quarter of a million people life-saving CPR.

Former England manager Glenn Hoddle, Liverpool legend Graeme Souness and Tottenham hero David Ginola joined forces with Luton captain Tom Lockyer to launch the groundbreaking Every Minute Matters campaign at Wembley.

It’s a privilege to join a team of inspiring people, many who are only here today thanks to CPR, as we stand with Sky Bet and the British Heart Foundation to call on the nation to take action.



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“Every day, more than 80 people will suffer an out-of-hospital cardiac arrest in the UK – and that’s why we need more people to learn CPR.

Together we can equip thousands more fans with the knowledge and confidence to perform these lifesaving skills, because in the crucial moments following a cardiac arrest every minute really does matter.”

Lockyer, who collapsed during last year’s Sky Bet Championship play-off final and survived a cardiac arrest in December, added: “I was lucky that in the moment when my heart stopped, those nearby knew the skills to save my life.

To kick-start the campaign to tackle the problem, Sky Bet and BHF will this month harness the platform and drama of the Sky Bet play-offs to unite football fans and the wider British public behind one clear goal – saving lives.

Every Minute Matters will urge everyone to take just 15 minutes – the length of the half-time interval – to learn CPR with RevivR, the BHF’s free and easy to use digital tool!

Sky Bet Chief Commercial Officer Steve Birch, said: “We’re incredibly proud of our title sponsorship of the Sky Bet play-offs and it’s amazing to take our involvement even further and work with the British Heart Foundation to create the ‘Every Minute Matters’ campaign.”

*To find out more about the British Heart Foundation’s work, and the RevivR online learning tool, go to www.bhf.org.uk

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