The arrivals of Erling Haaland and Darwin Núñez respectively will provide the clubs with great positivity going into pre-season, and rivals will already be wondering how they can catch up.
Manchester City and Liverpool have got their key business done early.
It is of great importance for a player and team to allow a signing as much time to settle as possible.
Tying up deals in June means they can sort out the off-pitch details, such as where to live and, if necessary, arrange schooling for their children.
Seeing a rival spend considerable sums on a striker will leave players at those clubs asking why their teams are not doing the same, and why they are having to read transfer rumours in hope while City and Liverpool are integrating Haaland and Núñez.
The next season they signed three top players and won the Premier League because new players inspire confidence and inspire people.
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