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It hasn't taken long for Alexander Isak to tumble from hero to zero in the eyes of Newcastle fans.
The Swedish forward is now at the center of an intensifying tug-of-war between the Magpies and Liverpool, with a huge $202 million transfer hanging in the balance.
Not long ago, Isak was regarded as the crown jewel of St James' Park.
Today, his relationship with Newcastle supporters appears irreparably broken.
They submitted a $148M bid earlier in the summer that Newcastle turned down flat, yet they still didn't walk away.
Isak's desire to join Liverpool hardened, with Newcastle's determination to hold firm pushing him to extreme measures.
However, by then, the striker was already dreaming of Liverpool.
By early summer, reports emerged that Isak wanted $404,000 per week to sign a new deal.
Ekitike signed with Liverpool, and almost immediately, Isak informed Newcastle that he wanted to "explore his options" - the polite way of saying he wanted to leave for Anfield.
Nuclear fallout: August 2025
Then came the bombshell: on Tuesday, it emerged that Isak is "adamant" he has played his final game for Newcastle and will refuse to play even if the club chooses not to sell him.
From Isak's point of view, the relationship broke down when Newcastle backed out of its promise for a new contract in 2024 and he made clear from then that the 2024/25 season would be his last at St James' Park
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