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As Liverpool stand on the brink of securing their 21st English top-flight title, the financial rewards of their dominant campaign are coming into sharp focus.

Projections suggest the Reds could pocket a mammoth fee in combined prize money, broadcast revenue, and commercial bonuses – figures that underscores the Premier League’s status as the world’s most lucrative domestic competition in global football.

As league champions, Liverpool will claim the maximum merit payment under the Premier League’s distribution model.

The merit ladder’s steep gradient ensures each league position carries significant financial weight.

The higher you finish, the more you earn?

This year, the champions will get £56.4 million, while the bottom club earns £2.8 million.

Broadcast Revenue: 

Liverpool’s financial haul is bolstered by two main broadcast components:

Equal Share: All 20 clubs receive £95 million annually for their participation in the Premier League paid by broadcasters.
Facility Fees: With 29 of 38 matches televised domestically – second only to Arsenal’s 30 selections – Liverpool earn £25.2 million (£868,000 per broadcast).

Projected earnings:

Equal Share: £95 million (same for all clubs)
Title Prize Money: £56.4 million
TV Appearances: £25.2 million
International TV Bonuses: £8.1 million
Total: All of this together means Liverpool can net £177 million –   for reference Man City netted a tidy £175.9 million for their title win last year.

Why it Matters

Liverpool’s pre-tax £57 million loss in 2023/24 stemmed primarily from their absence from the Champions League, which slashed media revenue alongside rising administrative costs like wages and stadium operations.

Winning the Premier League this season injects £177 million in combined prize money and broadcast earnings, directly offsetting that deficit.

This financial rebound is critical for the club’s stability, allowing them to reinvest in transfers, manage Anfield’s redevelopment debts, and avoid player sales to meet Financial Fair Play rules.

Unlike European rivals reliant on Champions League windfalls, Liverpool’s domestic success alone nearly erases last year’s shortfall.

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