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How much will Liverpool FC earn from the Taylor Swift concerts?

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Image Credits: Getty Images

Liverpool FC is all set to welcome Taylor Swift and her ‘Swifties’ to Anfield this week.

On Thursday, June 13, 2024, Taylor Swift will bring her Eras Tour to Anfield Stadium, home of Liverpool FC.



It is part of a three-day affair that will see her perform on Friday and Saturday evening as well.



This performance is part of the European leg of her tour and is highly anticipated by both Swifties and football fans alike.

Anfield, traditionally a football fortress for opposition, will transform into a concert venue, offering fans off all clubs a unique experience in one of the most iconic stadiums in the world.

A sneak peek into the transformation has already emerged, with the entirety of the Anfield turf has already been covered over in preparation:

Credits: Mr.

Drone UK on YouTube

For Liverpool FC, hosting such a high-profile event brings several benefits.

It provides an opportunity to showcase Anfield as a versatile venue capable of hosting large-scale international events beyond football.

This not only enhances the club’s global reputation but also generates significant revenue, contributing to the club’s financial health.

How much could Liverpool FC earn from the Taylor Swift concerts?

LFC and the City Council have an arrangement that allows the club to host up to six non-football events at Anfield each season, according to the Liverpool Echo.

Commercial partners, some of whom may pay extra to be able to access hospitality for the event to entertain their own guests in executive suites, can also be greatly attracted by hosting high-profile singers like Swift.

The money will be accumulated in a number of methods.

First, Liverpool will be paid a hire charge for the stadium by the promoters, AEG, and second, the club will get a portion of the sales of food and products that are tallied up over the evenings.

The Liverpool Echo has reported that that Liverpool are in line to earn between £5m and £10m from hosting the concerts this week.

Obviously, Liverpool does not utilize the Anfield surface in the summer months?

Some of the first concerts to be hosted at Anfield were Take That, Bon Jovi, and Pink.

The outbreak then forced FSG to abandon its ambitious plans, but since then, musical acts have been invited back.

The Rolling Stones and Elton John performed at Anfield in 2022.

Anfield is the only club football stadium that Taylor Swift will be performing at.

After the three nights at Anfield, Swift will perform Murrayfield in Edinburgh, Wembley, Principality Stadium in Cardiff, and Aviva Stadium in Dublin to finish off the UK leg of her tour.

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