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As the first Liverpool player to shatter the British transfer record in the Premier League era, Stan Collymore can likely empathize with how Florian Wirtz might be feeling.

Liverpool recently finalized an agreement with Wirtz's club, Bayern Leverkusen, following roughly three weeks of rigorous and intricate negotiations between sporting directors Richard Hughes and Simon Rolfes.

He held the title of the most expensive soccer player in British history until Alan Shearer nearly doubled it 13 months later with his £15m ($20.3 million) move from Blackburn to Newcastle.

The internal record at Liverpool has been broken seven times in 30 years, but former England striker Collymore's place in Anfield history could soon be usurped by German international Wirtz.

"And thinking of someone like Florian Wirtz coming in, I hope they put the dampeners down on [the fee] and don't do a Manchester United-esque [announcement] where someone is playing or piano or whatever.

"They should strip it all back, let the lad get his foot in the door, get his head down, and almost not reference the fee.

Liverpool don't need to do that, so in terms of Wirtz, just be as understated as possible."

A hefty transfer fee not only raises expectations among the new supporters but also sharpens the scrutiny from rivals, eager to pounce at any sign of faltering.

However, Collymore believes Liverpool's well-oiled machine should alleviate worries about 22-year-old Wirtz shouldering the burden as a £100M signing at Anfield.

Speaking via NewBettingOffers.co.uk, Collymore added: "I don't think this is firing a shot across the bows of Arsenal and Manchester City just to show they can find this kind of money.

"They have done their homework on a player who I think most people assumed was going to go to Bayern Munich as an absolute tap-in, have three great seasons and end up at Real Madrid or Barcelona.

"The fact he really wants to come to Liverpool is massive.

But I just think Liverpool now, the marketing, the way the club is run off the field, they don't need to sell a player based on what he's cost, they can sell a club that is champions of England and England's most successful club.

"When you look at what Manchester United have done wrong in the last 10 years - of which there have been many things - one of them was the over-ostentatious [presentations]
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