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Liverpool's sporting director Richard Hughes has publicly discussed the club’s transfer strategy, emphasizing the importance of identifying the right player for the team's system and head coach regardless of the transfer fee. Speaking at the IMG x RedBird Summit, Hughes explained that the club aims to pay “fair market value” for players, considering factors like age and squad necessity, rather than being fixated on large fees.
Hughes acknowledged pressure on Liverpool’s transfer activity during the 2024/25 season, where the club made only one signing in the summer prior and had several key players without new contracts. However, this changed with the extension of contracts for Virgil van Dijk and Mohamed Salah and a statement summer following Liverpool’s Premier League title, including 10 new signings such as Alexander Isak and Florian Wirtz, who chose Liverpool over other clubs.
He expressed confidence that the players recently acquired, many of whom have already achieved significant career milestones, would prove to be good value for money over time. Hughes cited examples such as Alisson and Van Dijk, whose transfer fees are now regarded as bargains. This approach reflects Liverpool’s dual ambition of building for long-term success while also aiming to win immediately.
In summary, Hughes stressed that transfer spending decisions at Liverpool revolve first around player fit within the team’s tactical setup and overall squad balance. The club seeks to balance transfer fees with long-term value, confident that recent investments will justify their costs as the players contribute to Liverpool’s ongoing competitiveness.
PP