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India Will be the Future's Biggest Football Market, Believes La Liga's Country Head

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?Spanish La Liga's head of operations in India Jose Cachaza is extremely confident that sub- continent giants India will be the biggest market for branding in the sport of football in the near future.

With La Liga's huge ?fan base already existent in India thanks to Real Madrid and Barcelona, Cachaza believes that global footballing brands will be extremely interested in the Indian market as more and more football fans are now actively involved in the sport.

Speaking to news website ?The Drum, Cachaza began by revealing India's importance to his objective as he said, "India is one of our international strategic markets and we understand that interest of business in India is more as a future market than a present market.

These are great signs of a promising future for football in India.

A recent study by Indian research organisation ?Velocity MR after the FIFA World Cup in Russia revealed fans are growing more interest in India's national football team as 84% of respondents claimed that they will support the Indian team in their upcoming matches.

Also talking about the legends that will be visiting India for the El Clasico screening, Cachaza said, "We bring our legends to India to interact with the media and fans here.

Nobody can overlook the fastest economy in the world, along with the fact that football is growing rapidly in the Indian market.
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