It's word-of-mouth with the players: Grealish, Gerrard and Kerkez trust us

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The Barbers No1 team at Crosby including area manager Ross Horner and Addison Lee, Dan Greenall and Josh Gallagher(Image: Liverpool Echo)

There’s a lot that goes into creating a successful football team - just look at Merseyside, home to two of the country’s best.

Whether it's coaches for skill and strategy or physiotherapists and sports scientists for fitness and injury prevention, much more happens behind the scenes than what meets the eye for Liverpool and Everton FC players.

This also includes those who are trusted with cutting their hair.

Each new football season provides fresh opportunities for Barbers No 1 to expand its clientele, and this year, it did exactly that.

Barber Dan Greenall at Barbers No1 in Crosby(Image: Liverpool Echo)

Brand director Jordan Roberts, from Huyton, told the ECHO: “We started off with Roberto Firmino and it has just gone from there.

It’s word-of-mouth between all the players because they know they are all going to get the same level of service.

“They trust us and we are a good part of the team, they love coming to us and meeting fans outside the shops.

This year we’ve also got Milos Kerkez and Giorgi Mamardashvili.”

Starting in St Helens, Barbers No 1 now has 16 locations across Merseyside, Warrington, Wigan and the first in Manchester opened just recently.

Former Everton footballer Richarlison at Barbers No 1 with Jordan Roberts(Image: Barbers No 1)

With the brand expanding rapidly, Jordan explained that their academy keeps the consistency the same among all their employees.

Jordan explained that it came about after sports retailer JD reached out with a collaboration opportunity.

Barbers No 1 staff with Luis Diaz and Roberto Firmino(Image: Barbers No 1)

The barber said: “We got approached to work on the Climacool brand activation.