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When John Henry, the owner of what would eventually become known as Fenway Sports Group, gave his first public address after the takeover of Liverpool, he delivered a missive that supporters, sceptical after the horrors of Tom Hicks and George Gillett, viewed with a hefty dose of cynicism.
FSG won't be Liverpool owners forever.
But there are other ways in which the owners are returning Liverpool to greatness.
“We regard our role as that of stewards for the club with a primary focus on returning the club to greatness on and off the field for the long-term,” said Henry.
The European Cup and Premier League trophies that sit proudly at the new Axa Training Ground in Kirkby are testament to that.
That, as much as anything else, will safeguard the club's long-term future.
We have a history of winning, and today we want supporters to know that this approach is what we intend to bring to this great club.”
Fast forward 10 years, and it's difficult to argue FSG have gone a long, long way towards realising those aims.