Below is a summary of the full article. Click here for the full version or go back to LFC Live.net

Liverpool are following the example of Man United by dividing sponsorship opportunities in one industry into several different territories.

“Man United set the standard with this.



And Maguire claims that Liverpool’s new deal is a “classic” example of Liverpool following the standards set by their greatest rivals.



Gambling giants Interwetten, who are most active in Germany and Austria, announced last Friday (6 Mat) that they have signed a sponsorship deal with Liverpool.



That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Anfield commercial department’s latest triumph.

United were knocked off their perch by Man City in terms of total revenue in 2020-21 but are still the top-flight’s biggest commercial earners.

They will finish at least 25 points ahead of United in the league this season and will soon contest the finals of the FA Cup and Champions League.