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Not everyone at Liverpool sees the club as a “cash cow” despite the club raising the price point of season tickets for 2023/24. The Reds announced a to their season ticket prices last week (14 March) which will charge fans £1 more per match throughout the 2023/24 campaign. The pricing change was met with backlash from Liverpool supporter group Spirit of Shankly, who the change “cruel, unjust, unreasonable and unfair”. The fan group cited the cost of living crisis in the UK and Liverpool’s record revenues in their response to the ticket changes.

“Liverpool could easily charge more than an extra £1 per match and they still would’ve sold every season ticket.



“They could easily cut season tickets from 27,000 to 15,000 and could sell those extra tickets on a match-by-match basis at a much higher price point. “But I think there are good people at Liverpool that understand this and not everyone at the club sees it as a cash cow.“