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The commercial department at Liverpool deserves a lot of credit for completing a £35million triple deal. That is the view of finance expert Kieran Maguire, who exclusively told Football Insider that Liverpool have taken advantage of their global fan base to boost commercial income. The Reds a partnership with US-based delivery service UPS on Tuesday (19 September) to round off a busy summer of commercial agreements. Liverpool also agreed deals with Google Pixel and Peloton this summer, and the reported that the three deals will add more than £35million to the club’s commercial revenue. Maguire believes the value of the three deals reflects Liverpool’s status as a ‘global phenomenon’.

“The sponsors get access to Liverpool’s big fan base, and the club can justify the prices that they’re demanding. “So I think it’s fantastic business by Liverpool and you’ve got to give a lot of credit to their commercial department.“