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However, Liverpool's situation this summer is unique.

The club is transitioning from Nike to Adidas for the upcoming season, but until the end of July, the Reds are still contractually bound to the American sportswear giant.

As a result, the club will play three pre-season friendlies, including matches on the Hong Kong and Japan tour against AC Milan and Yokohama Marinos, in last season's kit.

The club's online and physical retail operations with Nike will continue until the end of the month, with the official commencement of the Adidas partnership slated for Aug.

A new leaked Liverpool jersey for next season.

The club is keen to honour its agreement with Nike, acknowledging the positive working relationship between the two entities.

The launch will also coincide with the unveiling of a larger, refurbished LFC store at Anfield.

The club finalized shirt designs with Adidas some time ago, and mass production of shirts and other Adidas/LFC merchandise has been underway with the launch date in mind.

Given that a change in kit suppliers is a relatively rare event, the early weeks of August are set to be incredibly busy for the club's global retail operations.

The digital sports platform has this Liverpool Nike 2024/25 Home Custom Replica Jersey, a Mohamed Salah Liverpool Nike 2024/25 Third Replica Jersey, and more merchandise for Liverpool fans

Consequently, launching a new kit with entirely new merchandise from a different supplier presents a logistical challenge.

However, Liverpool has been gearing up for its ongoing expansion and the anticipated surge in demand that's expected not only this summer but in the years ahead, with the establishment of its first international fulfillment center last year, located in Roermond, the Netherlands.

While the club operates a distribution centre in Liverpool, the Dutch hub, realized through the club's commercial partnership with global logistics behemoth UPS, will empower the club's retail division to optimally support its ambitious international strategy