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Liverpool FC will reopen the LFC Retail Store at Anfield Stadium today, where the new kit will be revealed as part of a global launch to celebrate the Club's new kit partnership with Adidas.
The ECHO's shopping reporter Ray Bonsall will be at the Anfield Stadium store this morning, where she will be offering a first look inside the retail space which has been redesigned ahead of the new season.
We will be inside the flagship retail store ahead of the official opening at 9am, and we'll get a first look at the new kit launch, in partnership with Adidas.
There will also be an unveiling of the new club signings' squad numbers from the men's and women's teams.
Ray will also be speaking to Lee Dwerryhouse, who is senior vice president of LFC Merchandising, as well as LFC legend John Aldridge.
The Adidas home shirt will be the first under the Club's new partnership with the global sports brand, and Wednesday's game with Yokohama Marinos will be the final time that the Nike strip was worn for a game.
The Reds are set to work with Adidas for the first time since 2012, having agreed what the ECHO understands to be a five-year agreement with the German sportswear brand.
Authentic and replica versions of the kit that the likes of Mohamed Salah, Virgil van Dijk and Florian Wirtz will wear in the 2025/26 season will be finding their way into Liverpool's 19 global club stores, other retailers worldwide and of course online.
It is often a highlight of the summer for fans to get their hands on the latest equipment.
The shirt is predicted to feature the modernised Adidas logo, the Reds' Liver Bird crest, sponsors Standard Chartered's logo in white on the front and the three white Adidas stripes along the sleeves.
We'll be bringing you live updates from the store opening when the new kit is launched at Anfield this morning.
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