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Liverpool FC today confirmed a comprehensive revamp of its ticketing operations aimed at simplifying access, rewarding loyalty, and protecting genuine supporters from misuse.

The changes, developed in consultation with the Supporters Board and guided by the club’s five ticketing principles – fairness, simplicity, protection, atmosphere, and revenue – reflect feedback from nearly 100,000 fans surveyed earlier this year.

The five ticketing principles serve as the foundation for all amendments.

Fairness ensures that loyal members and season-ticket holders have priority before general sale; simplicity commits to clear, transparent processes; protection of the fairness of ticket selling and clamping down unauthorised resale; atmosphere preserves Anfield’s unique matchday environment by minimising empty seats; and revenue balances ticket pricing with supporters’ interests.

The club has now officially announced that, for the first time, members who have already accumulated 13 or more Premier League home-credits will gain automatic entry to the early “All Red” sale without needing to pre-register during the 2025/26 campaign

Other members will participate via a ballot that, once successful, allocates a seat directly according to stated price and location preferences.

“All Red” is Liverpool’s newly restructured and digitally integrated membership platform, designed to unify and modernize the club’s paid services and fan engagement offerings under a single system.

Also beginning in 2025/26, any ticket may be forwarded to a friend or family once up until kick-off, streamlining last-minute seat transfers among fans.

Supporters can now update their “Friends & Family” lists allowing up to 18 trusted contacts to receive forwarded tickets should the original owner not be able to make the fixture.

However, from September 1 onward, names cannot be removed, safeguarding list integrity and thwarting misuse.

In recent seasons, the Anfield club has faced a significant challenge from ticket touting, with increasingly sophisticated schemes exploiting both online and offline channels.

This marks another step in ensuring that these kinds of incidents are not common place.

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