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Image Credits: Liverpool FC

Liverpool FC has once again redefined digital engagement, building on their success from the 2023/24 campaign.

This week, the Anfield club has announced that they recorded just under 1.7 billion fan interactions across all major social platforms during its 2024/25 title-winning campaign, marking a 10 percent increase over the previous season and outpacing the second-most-engaged Premier League club by 45 percent.

This is according to liverpoolfc.com, who cite a report from Blinkfire Analytics.

The day the Reds clinched their 20th league title in April became Liverpool’s most-engaged 24-hour period ever, generating more than 60.7 million interactions as supporters worldwide shared in the triumph.

Furthermore, the club’s iconic trophy lift ranked as Europe’s most-engaged title celebration, surpassing the winners of La Liga, Ligue 1, Serie A and the Bundesliga.

Independent broadcast data up to March 2025 from Nielsen confirms Liverpool FC as the most-watched Premier League club globally, with a cumulative audience of 504 million TV viewers, making them the only side to exceed 500 million total views by that point in the season.

Earlier this season, Liverpool FC surpassed 11 million YouTube subscribers, building on the historic achievement of being the first Premier League club to receive YouTube’s Diamond Play Button in May 2024 for reaching 10 million subscribers

This adds to the breakout year that Liverpool had in 2023/24:

Achievement.

Surpassed 10 million subscribers, earning the Diamond Play Button—the first Premier League club to do so.

Reached 415 million TV viewers across domestic league and cup fixtures from August 2023 to March 2024

Premier League TV Audience (Aug–Nov 2024)

Led the division with 171.6 million broadcast viewers, confirming Liverpool as the most-watched team

The club has also launched three new WhatsApp channels this season, in Spanish, Portuguese and a dedicated channel for LFC Women.

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