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Image Credits: Liverpool FC

Liverpool FC have officially confirmed that their new adidas home and away kits have shattered all previous sales records, marking the most successful launch in the club’s history.

In just one week, orders for both designs surged by over 700 percent compared to last season’s debut, with fans from 150 countries snapping up the latest Liver bird–inspired jerseys.

The overwhelming demand has been most visible online, where 80 percent of all purchases were made through Liverpool’s e-commerce platforms.

At Anfield, the club’s flagship store experienced its busiest week since reopening following a major refurbishment timed to coincide with the kit release.

Supporters can still secure their shirts via the official LFC online store, in international LFC retail outlets, and through the LFC Store app.

Liverpool FC reported:

“The club also recorded 17 million engagements and 423 million impressions across its social channels for content solely related to the kit launch, making it the most-engaged Premier League kit launch for the 2025-26 season.”

“Summer signing Florian Wirtz is the No.1 best seller for name and number printed on newly purchased shirts during the past seven days.”

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