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Liverpool Football Club has officially launched their highly anticipated new partnership with Adidas, marking a triumphant return to the iconic three stripes after more than a decade away from the German sportswear giant.

The new home shirt features a clean all-red colorway with crisp white Adidas three stripes down the sleeves and a modern crew neck collar.

It’s reminiscent of Liverpool’s 2006-07 kit, the first Adidas design after they replaced Reebok, worn by legends like Steven Gerrard and Xabi Alonso.

Credits: liverpoolfc.com

The Reds unveiled their stunning new home and away kits today through an elaborate Alice in Wonderland-inspired launch video featuring both current stars and club legends, creating a bridge between Liverpool’s glorious past and promising future.

Image Credits: liverpoolfc.com

Current first-team heroes including Virgil van Dijk, Mohamed Salah, Ceri Holland and Curtis Jones appeared alongside an impressive lineup of Anfield icons.

Sir Kenny Dalglish, Ian Rush, John Barnes, Robbie Fowler and Jamie Carragher all featured in the promotional video.

While official figures remain confidential, it’s been widely reported the deal is worth significantly more than £60 million per year.

The actual value could exceed £100 million annually when performance bonuses and merchandising revenue are factored in, making it potentially the richest kit partnership in English football.

The away kit takes inspiration from classic Liverpool away shirts, featuring an off-white base (officially called “Wonder White”) with bold black and red detailing. The Liver Bird is framed within a shield design inspired by the shape of Anfield’s original Main Stand from 1892.

Credits: liverpoolfc.com

Both jerseys carry the poignant 97-emblem encased by eternal flames at the nape of the neck, while the new “Forever 20” emblem honoring Diogo Jota will appear on all shirts and stadium jackets throughout the season.

Credits: liverpoolfc.com.

Sam Handy, GM at adidas Football, said:

“The return of adidas to Liverpool FC is a momentous occasion for us?

Seeing our iconic three stripes adorning Liverpool FC kits again is something we’re incredibly proud of.”

“The Home jersey is a true representation of the Liverpool DNA – classy and understated, while the Away jersey pays homage to the club’s rich history with a unique crest inspired by the original Anfield stadium.”

“I speak on behalf of everyone at adidas when I say this is just the start of an incredible journey and we’re extremely excited for what’s to come.”

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