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Liverpool Owners FSG and Nike Strike New Deal With Lakers Star LeBron James

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LeBron James and Liverpool's owners FSG have struck a new deal that will see the Reds' owners buy into James' SpringHill Entertainment Company business.

The fact that FSG, RedBird, LeBron James and Nike are all collaborating on another deal suggests that this will be a long lasting relationship that looks set to benefit every party.



Liverpool and LeBron James have a very good relationship and that is due to the LA Lakers star owning a 2% share in the Anfield based club.



Despite already partnering up with LeBron James, FSG are looking to make their relationship with the basketball legend even stronger.



In 2020, LeBron James and his business partner Maverick Carter founded SpringHill Entertainment Company business.

One of the major objectives from this new deal will see SpringHill work with FSG on "original content in and around the sports, teams, and venues associated with FSG," which includes Liverpool, the Boston Red Sox and NASCAR team Roush Fenway Racing.

With James and FSG already having a working relationship, FSG have taken a 'significant stake' in SpringHill.
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