Below is a summary of the full article. Click here for the full version or go back to LFC Live.net
Liverpool's chief commercial officer, Ben Latty, has revealed that plans are already being put into place to "maximize" the value of club’s Premier League title triumph.
Fenway Sports Group (FSG), the Liverpool ownership group, runs the club in a sustainable manner.
Darwin Nunez and Diogo Jota have performed inconsistently, while Andy Robertson's showings have been at a lower level than at his peak.
Having spent little money so far in the Slot era, the resources should be there to make improvements to a team that is already leading the Premier League by 15 points with four games remaining.
Liverpool only signed Federico Chiesa last summer.
"We’re already looking to the future and working out how we can best maximize this success [winning the Premier League] to continue our commercial growth and support further on-pitch success," Latty told the Financial Times.
.
In addition to revenue from becoming Premier League champion and things like going far in the Champions League (with two extra European games this season increasing the prize money in that competition), Liverpool also has improved its operations off the field in recent years.
It will switch from Nike to Adidas this summer in terms of its kit manufacturer, but also has major deals with blue-chip companies including Google Pixel, and big brands like Carlsberg and Japan Airlines.
The digital sports platform has this Liverpool Nike 2024/25 Home Custom Replica Jersey, a Mohamed Salah Liverpool Nike 2024/25 Third Replica Jersey, and more merchandise for Liverpool fans
That was the most of any Premier League club.
Last month, Liverpool confirmed a deal with Visit Maldives