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Liverpool and Adidas have confirmed a surprise double kit launch for the 2025/26 season, which breaks conventional norms. Traditionally, Premier League clubs release their kits one at a time, but Liverpool will be unveiling both their **home and away kits** simultaneously. This move is particularly noteworthy because it occurs during a transition period in their kit sponsorship deal. ### Current Kit Sponsorship Situation Liverpool's current contract with Nike runs until the end of July 2025, meaning they cannot officially release their new Adidas kits before August 1st, 2025. Despite this, the decision to launch both kits at once is a bold move that captures attention and excitement among fans. ### Adidas Partnership and Kit Designs The partnership between Adidas and Liverpool begins on August 1st, with a wide range of products planned for early August, including home, away, third, and goalkeeper kits, as well as lifestyle collections. The Adidas Liverpool 2025-26 kits are designed to feature clean, refined designs with subtle classic touches. ### Unconventional Launch Strategy The double kit launch is seen as a strategic move to create buzz around the new partnership. Premier League clubs typically space out their kit releases to maintain fan interest throughout the pre-season. However, Liverpool's decision aims to capitalize on the excitement around the Adidas partnership and create a lasting impression among fans and in the market. ### The Impact on Fans and the Market This unconventional strategy could have significant implications for how other clubs approach kit launches in the future. The move is likely to be closely watched by sponsors, fans, and competitors, as it challenges traditional marketing strategies in the football industry.
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