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Liverpool and Nike can deliver perfect Jurgen Klopp message

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How much is anything worth anymore?

What also, of the news Liverpool are likely to head into the new season without a sleeve sponsor, following the end of Western Unions' three year association to the club?



In the football sphere, Ismalia Sarr is now apparently the subject of a £40m transfer with Liverpool at the front of the queue.



Head into your local town and you'll find shops throwing overloaded stock at you for discount price, enticing you with the promise that you'll be able to wear them in a "normal" existence sometime soon.



As the city continues to claw back its grip on life following the initial lockdown of a pandemic, organisations such as Fans Supporting Foodbanks and other more recent NHS based initiatives are actively trying to deliver their own message that vulnerability in all forms remains present, here and everywhere.

The Echo reports that the Reds are set to lose around £5m per year from the deal, with new commercial director Matt Scammel charged with finding the right and most lucrative deal from a new sponsor going forward.

When FC Barcelona adorned Unicef on their shirts during their halcyon days under Pep Guardiola, they did it to send a message of awareness, decency and to portray an image of what the club was.
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