Below is a summary of the full article. Click here for the full version or go back to LFC Live.net
Liverpool and BAYCREW'S, one of Japan's leading fashion and lifestyle companies, have agreed a long-term partnership to expand the Reds' retail footprint across the region.
A club statement said: "As part of the five-year agreement, BAYCREW'S will deliver the official LFC Retail experience through both online and offline channels, launching multiple shop-in-shops across Japan in the first year.
Plans are also in place to open the first official standalone LFC Retail store in the country."
The off-the-field partnership comes as Liverpool continues to work on an on-the-field deal, with the Reds in advanced talks to sign Florian Wirtz from Bayer Leverkusen.
It was prematurely reported earlier this week that the Reds had reached an agreement to sign Wirtz but talks are understood to be ongoing between the two clubs.
Read More.
Personal terms are not an issue, with Liverpool and Wirtz having come to an agreement over those, and now it's just a case of Liverpool and Leverkusen coming to an agreement over the structure of the deal.
Andy Robertson became the first Liverpool player to speak publicly about his club's interest in signing Wirtz, highly praising the 22-year-old.
"He was excellent against us (Scotland, at Euro 2024) I do remember that," Robertson told Sky Sports.
Andy Robertson praised Wirtz
He'll only help us, and if he does get through the door then we'll be excited to play with him."
Meanwhile, Jack Grealish is apparently a contender to replace Wirtz at Leverkusen