Liverpool beats Manchester United on football shirt sales at unlikely location

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Liverpool's new home kit on display in Anfield(Image: Andrew Teebay/Liverpool ECHO )

The football season may only just have started but Liverpool has already beaten both Manchester United and Manchester City in one important table.

Liverpool’s red home shirt was the most popular football kit bought at Manchester Airport ahead of the new season, followed by Leeds United’s blue away kit.

Manchester United’s red home kit was third most popular followed Liverpool’s white away kit.



Manchester City’s most popular kit was the black away kit, but that was only the sixth most popular shirt overall at Manchester Airport.

Manchester United’s home kit was the most bought shirt at the airport last season but after a dismal season for the Red Devils, Liverpool have taken the top spot as fans get kitted out for the new campaign.

Football shirts are available from branches of JD Sports in both Terminal 1 and the brand-new Terminal 2, part of Manchester Airport’s decade-long £1.3bn transformation programme, due for completion later this year.

Manchester Airport retail director Richard Jackson said: "We know football fans love to wear their colours when they go on holiday and ahead of the new season we saw lots of people getting kitted out in their team’s new shirts in the departure lounge.

“But as always, football springs surprises – we expected a strong performance from Liverpool but outselling both Manchester clubs at their home airport was a shock.

And who could have predicted the popularity of the new Leeds away shirt?"

The top ten best-selling football shirts at Manchester Airport in July and August are:

Liverpool Football Club (red)Leeds United (blue)Manchester United (red)Liverpool Football Club (white)Manchester United (white)Manchester City (black)Manchester United (black)Leeds United (white)Manchester United (red/junior)Manchester United (white/junior)

Liverpool FC fans unveiled its new kit on August 1 at the same time as reopening its refurbished stadium store.

Doors opened at the Anfield Stadium club shop at 9am with some fans queuing from as early as 6.30am to be among the first through the doors of the shop.

The store had been closed since Monday, May 26 this year.

The refurbished store sees a nearly 4,000 square ft increase, bringing its total floor plan to around 20,000 square ft.

Roughly 1,000 different products are said to be in store including scarves, hats, gloves socks, American sportwear, hoodies, tracksuits, mugs, key rings and magnets.

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The club also announced shirt numbers for new signings Giorgi Mamardashvili, Jeremie Frimpong, Milos Kerkez, Florian Wirtz, Hugo Ekitike, Armin Pecsi and Freddie Woodman at the start of this month.

Wirtz now wears the iconic number seven jersey once sported by Sir Kenny Dalglish and previously worn by Luis Diaz with Kerkez in the number six, Ekitike 22, Frimpong 30, Mamardashvili 25 and Woodman 28.