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Liverpool are not just winning on the pitch — they’re scoring big off it too.

It’s another sign of how the Reds are turning dominance into a full-time job — on and off the field.

But here’s the twist: the biggest shift isn’t just in numbers — it’s in partnerships.

A new kit deal is kicking off something much larger than just fresh jerseys.

ALSO READ: Liverpool confirms the release of squad numbers for the 2025/26 season

Yes, it’s official.

This isn’t just a shirt swap — it’s a game-changer in how the club plans to grow.

While the exact value of the new deal is under wraps, it’s expected to beat the previous £60 million-a-year deal with Nike.

Add in rising partnerships with companies like UPS, Google Pixel, and Japan Airlines, and it’s clear the Reds aren’t just expanding — they’re evolving.

This isn’t just about shirts and slogans.

It’s about building something bigger.