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The release coincided with the official start of the club’s deal with adidas as kit partner.

The Reds agreed the switch over to the German sportswear giant earlier this year, with the now-revealed ten-year partnership replacing the five-year deal that had been in place with Nike since the start of the 2020/21 season.

Nike and Puma had both been part of the tender process last year but it was a return to adidas, the brand that has a history with the football club through some iconic collaborations over the years, which was chosen to be the most compelling, reuniting the two after 13 years.

Liverpool's 2025/26 home and away shirts

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Fanatics

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Liverpool have launched their new home and away shirts for the 2025/26 season, the first in their new partnership with adidas.

Fans can order their shirts at Fanatics and the LFC Online Store.

The launch of the new kits, with a third kit release to come, came on the same day as the club opened the doors to a revamped and expanded official club store at Anfield in time for the friendly double-header with Athletic Bilbao on Monday.

Liverpool’s deal with Nike had been structured differently to the one that is now in place with adidas.

A far lower guaranteed annual sum came the way of the club, around £35m per year, while the rest of the money arrived through the 25 per cent slice the club received from the sale of Liverpool/Nike branded merchandise globally.

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That deal helped propel the value to past the £65m mark per year, but the deal with adidas is understood to be a larger financial boost to the club, although more is arriving via a guaranteed sum.

Further money will be accrued through sales and in line with how well the club does on the pitch, something that is aligned with how adidas operates its deals with other elite clubs.

Speaking exclusively to the ECHO earlier this year, ahead of the August 1 official launch, Liverpool chief commercial officer Ben Latty was excited for what the partnership had in store.

Said Latty: “It's exciting.

adidas came out and said in their campaign, which was nothing to do with us, that it was the worst kept secret in football because it was leaked a long time ago.

“First and foremost we have to be thankful to Nike for their partnership over the last five years.

“That was a partnership that was structured in a different way.

Fans can expect many different product drops and collaborations as it relates to that partnership moving forward.

“I think the response to their original announcement sort of said it all in terms of the positive feeling, and that's nothing against Nike either.

“Nike were a good partner and we've had huge success actually with that partnership over the term.

“It just feels like this is the partnership the fans have been waiting for.”

An agreement with Nike meant that they continued to partner with the club across the pre-season tour to Hong Kong and Asia, with the club’s 20th standalone store being opened during the Reds’ visit to Hong Kong.

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More stores are planned for the club, including likely in the United States moving forward, as they seek to grow their global audience and serve their hundreds of millions of fans around the world with physical retail still a huge part of the plan alongside their digital platforms.

Last year the club opened up a brand-new distribution centre in the Netherlands, in partnership with club partner UPS, to better service global demand with the UK distribution centre in Prescot close to capacity.